Building blocks for our brand. While this page is here to get you started, all uses need to be approved by us.
The Neverthink Logo always needs safe space surrounding it. Use the Logo’s height to determine the minimum amount of safe space that should surround the Logo.
The white Logo should be used on a background that’s darker than 50% gray. The black Logo should be used on a background that’s lighter than 50% gray.
Neverthink app icon should only be used for icons/avatars.
The pixel pattern should be used scarcely. Don’t overlay other imagery on top of it or alter it in any way. There’s two different assets available, with and without the logo.
Each platform uses its default sans-serif font as the main typeface. In marketing material we use Apple’s San Francisco typeface. Avoid the lighter weights.
|Usage||Font size||Line height|
|Huge text||20 pt||24 pt|
|Large text||16 pt||20 pt|
|Medium text||14 pt||16 pt|
|Small text||12 pt||14 pt|
Neverthink brand palette consits of five accent colors and shades of black and white. Black should be the predominant color in all most applications and accents should be used sparingly for higlighting, selection, emphasis etc.
|Gray 1||Gray 2||Gray 3||Gray 4||Gray 5|