Neverthink Brand Guidelines
Building blocks for our brand. While this page is here to get you started, all uses need to be approved by us.
The Neverthink Logo always needs safe space surrounding it. Use the Logo’s height to determine the minimum amount of safe space that should surround the Logo.
What not to do with the Logo
- Use any colors other than black or white
- Stretch or skew the Logo
- Choose a different typeface
- Add visual effects like a drop shadow
- Change the shape of the Logo
Using the Logo on solid backgrounds
The white Logo should be used on a background that’s darker than 50% gray. The black Logo should be used on a background that’s lighter than 50% gray.
Neverthink app icon should only be used for icons/avatars.
The pixel pattern should be used scarcely. Don't overlay other imagery on top of it or alter it in any way. There's two different assets available, with and without the logo.
Neverthink brand palette consits of five accent colors and shades of black and white. Black should be the predominant color in all most applications and accents should be used sparingly for higlighting, selection, emphasis etc.