Neverthink Brand Guidelines

Building blocks for our brand. While this page is here to get you started, all uses need to be approved by us.

Safe space

The Neverthink Logo always needs safe space surrounding it. Use the Logo’s height to determine the minimum amount of safe space that should surround the Logo.

Safe area

  • Use any colors other than black or white
  • Stretch or skew the Logo
  • Choose a different typeface
  • Add visual effects like a drop shadow
  • Change the shape of the Logo

Logo white

Using the Logo on solid backgrounds

The white Logo should be used on a background that’s darker than 50% gray. The black Logo should be used on a background that’s lighter than 50% gray.


Neverthink app icon should only be used for icons/avatars.


Download icon


The pixel pattern should be used scarcely. Don’t overlay other imagery on top of it or alter it in any way. There’s two different assets available, with and without the logo.


Each platform uses its default sans-serif font as the main typeface. In marketing material we use Apple’s San Francisco typeface. Avoid the lighter weights.

Sizes and Line Heights (App)

Usage Font size Line height
Huge text 20 pt 24 pt
Large text 16 pt 20 pt
Medium text 14 pt 16 pt
Small text 12 pt 14 pt

Fonts (App)

Font family Platform
San Francisco iOS
Roboto Android


Neverthink brand palette consits of five accent colors and shades of black and white. Black should be the predominant color in all most applications and accents should be used sparingly for higlighting, selection, emphasis etc.


Blue Pink Purple Lime Orange
Blue Pink Purple Lime Orange
#00B4FF #FF00B4 #B400FF #AAF200 #FFB400


Gray 1 Gray 2 Gray 3 Gray 4 Gray 5
Gray 1 Gray 2 Gray 3 Gray 4 Gray 5
#4D4D4D #3D3D3D #2E2E2E #1F1F1F #0F0F0F


White Black
White Black
#FFFFFF #000000