Meet the curator: Sami Simola

Dec 17, 2018 · Posted in people

Meet the curator: Sami Simola

Hi Sami! Which channels are you curating?

I’m currently curating LOL, WTF and Travel. LOL and WTF are all about internet culture while Travel focuses on travellers’ vlogs and cinematic travel videos.

What did you do before joining Neverthink?

Before Neverthink I worked as a salesperson in a home electronics store. I learned a lot during my time there because I had a chance to track consumer behaviour. I’ve also worked in a beer application start-up and coached kids’ football teams.

What kind of videos are your favorite? Who’s your favourite creator?

Memes are definitely my favourite. The culture and humour is unique and really creative. Meme videos represent the internet culture and -humour in the best way.

However, my favourite creator is probably Benn TK. He’s an extremely talented content creator and makes the best travel videos on YouTube. His cinematic videos always make me dream of incredible destinations. He also seems like a really genuine guy, who’s turned his passion into a career.

What’s the best part about your job? What’s the most challenging?

We discover new stuff and phenomena every single day, which makes our job really fascinating and allows us to be creative. Every workday is a bit different. The most challenging thing is to watch many bizarre or bad videos in a row. After a bad run, I have to take a break and get my thoughts back to real life.

What’s your favorite thing to do outside of work?

Football. I have played football my entire life and I’m still really passionate about it. Liverpool’s games are the highlights of my week, and I hope I can get tickets to Anfield to watch Liverpool’s home game next year.