Meet our marketing & community manager: Minna Liimatainen

Hi Minna! What’s your background?

My educational background is in Food Economics, I just graduated from Helsinki University last spring. I got in to tech by coincidence: during my studies I worked for a food delivery app company, and from there I continued on to Neverthink.

How did you get into your line of work in the first place? When did you decide this is what you want to do?

Mostly it’s been by coincidence, really. When I was younger, I worked in lots of sales and customer care jobs and I always really enjoyed communicating with customers and giving them the best possible experience. I’m pretty positive and I guess you could say a “people person”, so managing communities and talking with users has always come naturally to me. As for the marketing part of my job, it’s a nice combo where you need to be creative but analytical, which is perfect for me. I have to say though, I never really aimed to work in marketing or community management, I just ended up trying them and really enjoying the work.

Describe a normal work day at Neverthink?

I usually start by answering emails, reviews and user chats, and users who contact us on social media. During a normal day I usually have 1-2 meetings with development or content teams. I’ll work on our social media: campaigns and social media posts, analytics. Usually there’s also always some writing tasks like blog posts or job posts. Then depending on the day there might be some work with tracking performance, channel branding, recruitment or our AppStore & Google Play pages. Lots and lots of different things, which I’m really happy about!

What are you currently working on?

Lately I’ve been helping out more with recruitment, because we have a few open jobs.

What do you like most about your job?

I like it that I’ve gotten to do and learn so many things. I think that’s the best part of working in a startup!

What have you been most proud of professionally, while working at Neverthink?

Winning the Google Play Award was definitely the single biggest thing. It was a huge deal for all of us.

What is unique about Neverthink as a workplace?

I’d say our team is really unique. We’re like a family, and it’s always fun to come to work.

Last but not least, what’s your favorite thing to do outside of work?

I have different phases. I would say my top favorite hobbies are running, going to gym and knitting. Now I have a knitting phase going on so I’m just making lots of Christmas presents and watching knitting videos. I also love lazing at home – chilling and watching movies and series.