Meet the curator: Minna Liimatainen

Dec 12, 2018 · Posted in people

Meet the curator: Minna Liimatainen

Hi Minna, which channels are you curating?

I’m the marketing and community manager at Neverthink and also curate Beauty, Oddly Satisfying and ASMR channels.

What did you do before joining Neverthink?

Well I work part time since I’m still studying, but I’m soon finishing my thesis in Food Economics at Helsinki University. Before joining Neverthink I worked at Pizza-Online which is the largest online food delivery service in Finland. So I can say I’m an expert in ordering pizza, which is great since we have a lot of gaming nights here at the office.

What kind of videos are your favorite? Who’s your favorite creator?

It’s really hard to choose, I’ve been watching beauty videos since forever, but more recently I discovered ASMR videos and now I’m totally hooked. I would say at the moment my favorite YouTuber is Tingting ASMR, she is insanely productive and very creative, and just makes you feel really good and relaxed with her videos. From beauty creators I’ll also have to mention Tati Westbrook, who is the queen of makeup reviews. She’s the one I trust the most with product recommendations if I need to buy something. She’s very honest and has a lot of integrity, which I admire a lot.

What’s the best part about your job? What’s the most challenging?

Obviously I do quite a lot of different things at the company, but if we talk about curating, the best part is definitely discovering new content. As an example, before joining Neverthink I wasn’t familiar with ASMR and now I’m a big fan of it, watching those videos always makes me so relaxed. I can only admire all the effort and creativity the YouTubers put in the videos, it’s really amazing.

As rewarding as it is, finding new and unique content for a daily updating channel can also sometimes be challenging. It depends a lot on the channel though, some channels are easier to make than others.

What’s your favorite thing to do outside of work?

I have different phases. I would say my top favorite hobbies are running, squash and knitting. Now I have a knitting phase going on so I’m just making a lot of Christmas presents and watching lots of knitting videos. I also love lazing at home–chilling and watching movies and series.